Knowledge base | iWantClips

What is a private item? Why would I want to make any of my content private and how can I do this?

"Private" items are items that are published in your store but invisible to the general public. A customer can only access them if you provide them with the item’s URL. 

To make an item private, you simply check the “Make this item private” box when publishing content. After the item is published you’ll see the icon of a lock next to the item; click this lock and it will provide you with the URL to copy/paste.