Converting files to .mp4 solves several common issues that effect both customers and content producers. The benefits to videos being universally .mp4 are:
- .mp4 is the most compatible video file type, allowing it to play on any web client and virtually all phones, tablets, desktops, etc.
- Content producers no longer need to upload multiple formats of the same video file to appease different customer's requests.
- It's a more efficient file type so it takes up less space on our servers as well as the device customers download to.
- There are also faster download times because the average file size is smaller!