Knowledge base | iWantClips

Why does iWantClips convert all video files to .mp4 format?

Converting files to .mp4 solves several common issues that effect both customers and content producers. The benefits to videos being universally .mp4 are:

  • .mp4 is the most compatible video file type, allowing it to play on any web client and virtually all phones, tablets, desktops, etc.
  • Content producers no longer need to upload multiple formats of the same video file to appease different customer's requests.
  • It's a more efficient file type so it takes up less space on our servers as well as the device customers download to.
  • There are also faster download times because the average file size is smaller!